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    • Meet Anthony Fasano, P.E.
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cornerstone of communicating

Find Your Genius Zone: The Ultimate Personal Brand

May 10, 2021 By EMI

This is a blog by Jeff Perry, MBA

Personal BrandPersonal branding is getting more and more attention as a piece of building our careers, yet many people ignore it or do not even know what it is. Whether you do it intentionally or not, you are putting off a personal brand — but is it the one that you want to have?

Let us dive deeper into how you can take charge and help others perceive you in the way you want to be known.

What Is a Personal Brand?

Put simply, a personal brand is how you promote yourself. It’s the amount of “who you are” that you allow the world to see. It’s your opportunity to tell your story and differentiate yourself from others.

Personal Brand

An easy way to think about a personal brand is to imagine a simple Venn diagram. In one circle are all of the attributes, skills, personality traits, interests, and experiences that you have. In the other circle are all of the ways you show that to other people — online, in a resume, on LinkedIn, personal websites, and more. The intersection of the two circles is your personal brand — how much people actually see of who you truly are.

[Read more…] about Find Your Genius Zone: The Ultimate Personal Brand

Filed Under: Blog, Personal Development and Professionalism Tagged With: building our careers, combinations of skills/passions, communicating your personal brand, cornerstone of communicating, differentiate yourself, Genius Zone, help others perceive you, identifying your genius zone, Jeff Perry, personal brand, Personal Branding, promote yourself, social media, tell your story, Ultimate Personal Brand, Venn diagram

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