This is a guest blog by Carl Friesen
Imagine your ideal client, employer, or business partner has heard about you and wants to learn more. Let’s give this person a name — we’ll call her “Aisha.” She’s someone you want to impress, as she could be the key to your brighter future.
So if she’s interested in learning more about you, how will she do it? Aisha will likely begin by going online, and what will likely show up first about you is your LinkedIn profile.
So ask yourself: Would Aisha be impressed with what she finds there? Will she be reassured that you’re a recognized expert in your field, someone worth her time?
One of the most important ways to show your expertise, so Aisha will take the next step of reaching out to you, is through publishing thought leadership content on your LinkedIn profile.
It could be content about a new development in your field, such as a new law, regulation, or disruptive technology. Maybe it’s a trend you’ve seen. Or it could be a case study of a project you’ve worked on.