This is a guest blog by Pamela A. Scott
What do you want to be known for as a professional? Call it personal branding if that phrase means something to you. What do you want your peers, bosses, clients, and professional associates to say about you?
How can you stand out from the crowd? What differentiates you from your professional associates?
For seven years, I did the kickoff session for a future leaders program for the Georgia chapter of the American Council of Engineering Companies. Participants were young engineers with a few years on the job. We could have anywhere from 25 to 50 in the room.
I always asked them to tell me about their company. Every one of them said something along the lines of “we’re the best . . .” Basically, they all said the same thing — engineering and technical skills.
Then I’d ask what differentiates their firm from others in the room. Silence.
Let’s take that to the individual level. What makes you YOU? What do you want people to remember about you?
Here are some ideas to get you thinking about yourself.