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understand your audience

You Don’t Have to “Win”

November 30, 2020 By EMI

This is a guest blog by Fernando A. Ceballos, P.E.

WinI once had a conversation with someone who bragged about how he was able to get a car dealership to basically give him a car. He talked about all the different tactics he used and how at the end of it, the salesmen essentially said, “We’ll sell you the car, but we ask that you don’t come back in the future.” In his eyes, he was able to buy a car below market value and walked off with a “win.” Although on the surface it looked like he came out on top, he failed to realize that he destroyed any potential for future purchases: The dealership won’t work with anyone he refers, and he probably ended up belittling someone who was trying to do their job.

Even though “sales” may have a negative connotation, remember that the deal is between two PEOPLE. I highly suggest that when you engage with someone, you seek first to understand their needs and not just focus on the outcome that you want.

[Read more…] about You Don’t Have to “Win”

Filed Under: Blog, Personal Development and Professionalism Tagged With: ask the right questions, Be intentional, clear understanding, Developing rapport, different tactics, do your homework, Fernando A. Ceballos, Getting your way, identify the hidden premise, outline the cost, salary negotiation, sales, Selling yourself, understand your audience

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