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In this episode, Mat and Cara talk about three career takeaways that stood out for them throughout their careers, and how those experiences helped them to grow as engineers.
[Read more…] about TSEC 77: Top Career Takeaways From Two Successful Engineers
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In this episode, I talk to Trudi Williams, PE, Vice President, and Regional Director of one of the premier civil, structural, and environmental engineering firms in Southwest Florida, CONSOR Engineers, about three key career themes that you can use to grow your civil engineering career or firm.
[Read more…] about TCEP 209: 3 Key Career Themes to Grow Your Civil Engineering Career
Whether you realize it or not, you have a brand. This may come as a surprise to you. After all, you’re an engineering manager, and not some sort of company or a product. But it’s true. In fact, everyone has a brand. Everyone is known for something among their friends and colleagues. The real question is not so much whether you have a brand but rather what it is, whether you’re managing it, and whether you’re taking advantage of it in your career.
The best way to think of a brand is that it’s a summary of who you are, what you do, and what you believe in. In other words, your brand is the shorthand way the world thinks about you.
In the business world, brands are manicured and managed with precision. Volvo, for instance, prides itself on making some of the safest cars in the world, and they promote that fact about themselves. They want to be known as the “safe car” company in the minds of their customers and potential customers. Walmart, on the other hand, has a strong brand tied to saving people money. Both are very different, but very strong brands.
To help brands stick in the minds of their customers, companies use things like logos, slogans, jingles, color pallets, fonts, and many other devices to communicate their brand.
Branding is incredibly important when it comes to positioning a company. It makes it easier for a customer to link an organization or product to a need they have. The easier it is to make that link, the more likely the customer will chose a particular solution.
[Read more…] about The Power of a Personal Brand for Engineering Managers
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In this episode, we talk to Ben Haugen, Director of Business Development for Remote Sensing at GeoStabilization International, about geohazard monitoring and mitigation, how it benefits the community, and some of the things that engineers can do to prioritize the mitigation of geohazards.
[Read more…] about TGEP 49: Geohazard Monitoring and Mitigation in Geotechnical Engineering
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In this episode, I talk to Will Schnier, P.E., Chief Marketing Officer at WGI, about marketing strategies for AEC firms, and how you can market your company the right way.
[Read more…] about TCEP 208: How AEC Firms Can Market Their Companies: The Right Way
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In this episode of The Engineering Quality Control podcast, we continue with the 5-Part Framework for Quality Control and focus on the fourth part of this framework, which is known as Action.
Being recognized as a problem solver in your organization, profession, or industry can bring big rewards. These include distinguishing yourself from people who just focus on performing a task. As a result, you can earn more respect from the people you work with. You have more control over the work you do, who you do it for, and how much you’re paid.
But to gain that reputation as a problem solver, you’ll need to gain buy-in for your proposed solutions from the people you work with. To do that, you need to communicate your ideas in terms understandable to those you need to convince. This applies whether you’re trying to “sell” your idea to one person — your supervisor — or convince thousands by writing an article for a national publication.
Just like living beings, ideas have a lifespan, and to get buy-in you need to work with that fact.
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In this episode, we talk to Michelle Kam-Biron, P.E., SE, F. SEAOC, SECB, mass timber specialist at Structurlam, about mass timber in structural engineering and how engineers can become more involved in the industry.
[Read more…] about TSEC 76: Mass Timber in Structural Engineering: Seeing the Bigger Picture
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In this episode, I talk to Rory San Miguel, co-founder and CEO at Propeller Aero, about how using advanced technology in civil engineering projects can increase the success of a project.
A personal brand is the perception a person has of you. Rather than the overall perception of a company, a personal brand is specific to you as an employee of your company. The reason for the elevation of personal branding has to do with the digital capabilities of social media and the ease of building a personal business network that spans geographies. The better you establish your personal brand, the more opportunities you bring to your company.
A brand is simply the total experience people have when interacting with a company. What people feel and experience when they interact with a product or service makes its brand. Therefore, a personal brand is made from:
[Read more…] about Personal Brand: What Is It and Why Is It Important?
