This is a guest blog by Nick Heim, P.E.
Image by Freepik
Civil engineers bring a diverse set of viewpoints, skills, and knowledge to the table.
Because of the impact our work has on society, there are many benefits to sharing our expertise outside of our day-to-day work – for our professional colleagues, our clients, and the general public.
Today, I would like to give some tips on how you can build your personal brand as a civil engineer using social media.
1. Establish a Niche
Social media is a tool that, to this point, has not been utilized very heavily by engineering professionals. I have heard and seen several reasons for this.
One way I have gotten past my personal reservations about the use of social media is by talking about topics that I feel that I can speak confidently about, or have something to share that others would find valuable.
Some niches that I have seen executed successfully by Civil Engineering professionals: