Overcoming Resistance When Developing Your Personal Brand
In this article, I’d like to discuss how I stumbled onto the path of personal branding by identifying my area of expertise. By sharing this story, I hope you are able to take a few shortcuts to finding your own path to personal branding. First, why are personal branding and expertise important? Personal branding […]
You Are an Expert, and It’s Time to Own It
In the world of knowledge work, expertise is everything. Gone are the days of the master builder who knew every trade and could do it all. Employers look for people with more and more experience in smaller and smaller niches. Experts are linchpins in their organizations in every industry. Needless to say, being able to […]