This is a guest post by Matthew Douglas
Gamification uses game elements and techniques in non-game contexts to engage and motivate people. It has been used in a variety of fields, including marketing, sales, and customer service. In recent years, gamification has also gained popularity in learning and development initiatives. Gamification can be seen as a very valuable approach to retaining information because engagement in training is always one of the top challenges for learning and development (L&D) professionals to achieve. It’s simple, really: People in today’s age are moving a mile a minute and with that, there is a challenge to keep a participant engaged.
Gamification has a long history of inclusion in today’s L&D methods, and now more than ever professionals can gather factual information to support the effectiveness of this method. In years past, the traditional approach involved a lecture type of setting, but over time it has been found that this method often causes the mind to wander. One great example of this can be seen in your children. When trying to teach your child, we understand clearly that shorter attention spans are the biggest hurdle. Surprisingly, as we grow older, our learning techniques change, but why? Why divert from a system that has been proven to work? We may not have that answer, but we can imagine how effective our retention could be if we switched it up! Now without further ado, let’s deep dive into how implementing gamification can improve your learning.
There are many benefits to using gamification in L&D. Gamification can:
- Increase engagement and motivation
- Make learning more enjoyable
- Improve knowledge retention and knowledge-sharing
- Promote critical thinking and problem-solving skills
- Encourage collaboration and teamwork
- Provide immediate feedback
- Track progress and achievements
There are many different ways to use gamification in L&D. Some common examples include:
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