In this article, I’d like to discuss how I stumbled onto the path of personal branding by identifying my area of expertise. By sharing this story, I hope you are able to take a few shortcuts to finding your own path to personal branding.
First, why are personal branding and expertise important?
- Personal branding is a way to differentiate yourself from the crowd, a time-tested cornerstone of career development. Additionally, it invites conversation with like-minded folks.
- Developing expertise is essential to personal branding. It may be subjective but can be seen as a skill that adds additional value. You may ask, don’t we all have expertise? Well, yes and no. To the outside world, a discipline (such as engineering) may be seen to have a level of expertise, but within the bounds of that discipline, at best, it can be a level playing field unless you actively build your expertise.