Personal Branding

How to Use Personal Branding to Build Your Engineering Career

May 30, 2022 By EMI

This is a guest post by Tiffani Teachey

Building a successful career as an engineer is essential to establishing yourself as a credible expert in your field. One of the best ways to do this is through personal branding. By creating a solid personal brand, you can make yourself visible and recognizable within your industry, which can help you stand out from the competition and lead to more excellent opportunities for advancement. If you’re looking to build your engineering career, using personal branding is a strategy you should consider!

This post will discuss how personal branding can help engineers reach their career goals. We’ll also provide tips on how to get started with personal branding. So, if you’re ready to take your engineering career to the next level, keep reading!

“You can be sure others do it for you if you’re not branding yourself.” ~ Unknown

Here are three ways to use personal branding to build your engineering career:

TECC 265: Finding Career Fulfillment in Your Engineering Career

January 25, 2022 By EMI

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In this episode, Jeff Perry, MBA talks about how you can find career fulfillment. He shares a framework that will help you on your journey and some actions that you can start taking right away to get on the path to engineering career fulfillment.

Here Are Some of the Key Points Discussed About Finding Career Fulfillment:

Find Your Genius Zone: The Ultimate Personal Brand

May 10, 2021 By EMI

This is a blog by Jeff Perry, MBA

Personal branding is getting more and more attention as a piece of building our careers, yet many people ignore it or do not even know what it is. Whether you do it intentionally or not, you are putting off a personal brand — but is it the one that you want to have?

Let us dive deeper into how you can take charge and help others perceive you in the way you want to be known.

What Is a Personal Brand?

Put simply, a personal brand is how you promote yourself. It’s the amount of “who you are” that you allow the world to see. It’s your opportunity to tell your story and differentiate yourself from others.

An easy way to think about a personal brand is to imagine a simple Venn diagram. In one circle are all of the attributes, skills, personality traits, interests, and experiences that you have. In the other circle are all of the ways you show that to other people — online, in a resume, on LinkedIn, personal websites, and more. The intersection of the two circles is your personal brand — how much people actually see of who you truly are.

Overcoming Resistance When Developing Your Personal Brand

May 26, 2020 By EMI

This is a guest blog by Jamie Buck

In this article, I’d like to discuss how I stumbled onto the path of personal branding by identifying my area of expertise. By sharing this story, I hope you are able to take a few shortcuts to finding your own path to personal branding.

First, why are personal branding and expertise important?

Personal branding is a way to differentiate yourself from the crowd, a time-tested cornerstone of career development. Additionally, it invites conversation with like-minded folks.
Developing expertise is essential to personal branding. It may be subjective but can be seen as a skill that adds additional value. You may ask, don’t we all have expertise? Well, yes and no. To the outside world, a discipline (such as engineering) may be seen to have a level of expertise, but within the bounds of that discipline, at best, it can be a level playing field unless you actively build your expertise.