This is a blog by Jeff Perry, MBA
Personal branding is getting more and more attention as a piece of building our careers, yet many people ignore it or do not even know what it is. Whether you do it intentionally or not, you are putting off a personal brand — but is it the one that you want to have?
Let us dive deeper into how you can take charge and help others perceive you in the way you want to be known.
What Is a Personal Brand?
Put simply, a personal brand is how you promote yourself. It’s the amount of “who you are” that you allow the world to see. It’s your opportunity to tell your story and differentiate yourself from others.
An easy way to think about a personal brand is to imagine a simple Venn diagram. In one circle are all of the attributes, skills, personality traits, interests, and experiences that you have. In the other circle are all of the ways you show that to other people — online, in a resume, on LinkedIn, personal websites, and more. The intersection of the two circles is your personal brand — how much people actually see of who you truly are.