• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Engineering Management Institute

  • About
    • Meet Anthony Fasano, P.E.
    • EMI’s Mission, Vision & Values
    • Meet Team EMI
  • Content
    • Blog
    • Podcasts
      • The Engineering Career Coach Podcast
      • The Civil Engineering Podcast
        • Women in Civil Engineering
        • Civil Engineering Entrepreneurs
        • The Civil Engineering CEO Podcast
      • The Structural Engineering Channel
      • The Geotechnical Engineering Podcast
      • The Engineering Quality Control Podcast
      • The Engineering Project Management Podcast
      • AEC Engineering and Technology Podcast
      • This Week in Civil Engineering
    • TV
    • Videos
    • Books
    • Recommended Reading
    • Sponsors
  • Services
    • Training
    • Hiring Solutions
    • Webinars
  • FE-PE Exams
  • Clients
  • Contact
  • Training

  • About
    • Meet Anthony Fasano, P.E.
    • EMI’s Mission, Vision & Values
    • Meet Team EMI
  • Content
    • Blog
    • Podcasts
      • The Engineering Career Coach Podcast
      • The Civil Engineering Podcast
        • Women in Civil Engineering
        • Civil Engineering Entrepreneurs
        • The Civil Engineering CEO Podcast
      • The Structural Engineering Channel
      • The Geotechnical Engineering Podcast
      • The Engineering Quality Control Podcast
      • The Engineering Project Management Podcast
      • AEC Engineering and Technology Podcast
      • This Week in Civil Engineering
    • TV
    • Videos
    • Books
    • Recommended Reading
    • Sponsors
  • Services
    • Training
    • Hiring Solutions
    • Webinars
  • FE-PE Exams
  • Clients
  • Contact
  • Training

TECC 160: 80/20 Sales and Marketing – Perry Marshall

October 17, 2017 By EMI

http://media.blubrry.com/engineeringcareercoach/traffic.libsyn.com/engineeringcareercoach/TECC160.mp3

Podcast: Play in new window | Download | Embed

In this episode, I will be talking to you about the 80/20 principle and a book called 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More by Perry Marshall. I will discuss how you can leverage the 80/20 rule even further in your engineering career and life.

Engineering Quotes:

Here are the key points discussed on 80/20 Sales and Marketing:

  • Back in the late 1800s, an Italian economist and engineer, Vilfredo Pareto, discovered that many distributions of characteristics follow a pattern of 80%-20%.
  • When you look at your career and life overall, a few things are important, but most are not.
  • 20 % of the things that you do on a daily basis are driving 80% of your results that you are getting in your life.
  • If you can figure out what the 20% of the things are that are driving your results, and you do more of them, or do them better, then there will be major improvements in your career and life.
  • If you cut out the things that are in the 80%, it will boost productivity, make you more money and make you happier.
  • The 80/20 rule is fractal. That means that 20 % of that 20 % are driving the best 80 % of your results. 20% of 20% =4. That means that 4% of what you are doing is giving you absolute maximum results. That’s a data point that is critically important to you in your career and life.
  • If you sell more to your best customers, you will make so much more money.
  • Ask yourself what you are good at in your career and how you can leverage those skills even more?
  • Look for low hanging fruit everywhere in your life and career. What can you change easily and get much bigger results? What can you tweak that is already working and get multiplied results?

80% of the results come from 20% of the causes. A few things are important; most are not. ― Richard Koch

More in this episode…

In the Take Action Today segment of the show, I will give you a great example of how you can leverage the 80/20 rule and save yourself time every day.

The 80/20 principle – that 80 percent of result flow from just 20 percent of the causes – is the one true principle of highly effective people. ― Richard Koch

Books mentioned in this session include:

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More. The 80/20 Principle: The Secret to Achieving More with Less The 80/20 Individual: How to Build on the 20% of What You do Best The 80/20 Manager: The Secret to Working Less and Achieving More Living the 80/20 Way: Work Less, Worry Less, Succeed More, Enjoy More The 80/20 Principle and 92 Other Powerful Laws of Nature: The Science of Success Whale Hunt in the Desert: Secrets of a Vegas Superhost 
80/20 80/20 80/20 80/20 80/20 80/20

Resources and links mentioned in this session include:

The TMBA Podcast
News Feed Eradicator for Facebook
The Engineering Mastermind Accelerator
Applying the 80/20 Principle in your Engineering Career – Engineering Career TV Ep. 7

This episode is brought to you by PPI, the leader of FE, PE, or SE exam preparations. Use promo code COACH for 20% discount at PPI2Pass.com/coach.

How can I leverage the 80/20 rule?

We would love to hear any questions you might have or stories you might share on the 80/20 rule.

Please leave your comments, feedback or questions in the section below.

  • If you enjoyed this post, please consider downloading our free list of 33 Productivity Routines of Top Engineering Executives. Click the button below to download.

    Download the Productivity Routines

To your success,

Anthony Fasano, PE, LEED AP
Engineering Management Institute
Author of Engineer Your Own Success

Related Posts

  • Applying the 80/20 Principle in your Engineering Career - Engineering Career TV Ep. 7
  • TCEP 075: 5 Steps to Selecting 80/20 Goals to Boost your Civil Engineering Career
  • 80/20 Principle as One of the Most Effective Ways to Increase Your Productivity
  • TECC 154: How to Become a Sales Engineer
  • TECC 211: Transitioning from Engineering to Marketing

Filed Under: Organization/Productivity/Time Management, TECC Podcast-The Engineering Career Coach Podcast Tagged With: 80/20 principle, 80/20 Rule, 80/20 Sales and Marketing, Anthony Fasano, big results, Living the 80/20 Way, Perry Marshall, Richard Koch, sell more, The 80/20 Individual, The 80/20 Manager, Vilfredo Pareto

Primary Sidebar

Subscribe To Our Newsletter

And Get Custom Content Delivered To You Weekly

PM Training

engineering management lessons

career readiness

Categories

  • AECT – AEC Engineering and Technology Podcast
  • Blog
    • Business Development
    • Business/Entrepreneurship
    • Career Goals and Challenges
    • Communication/Public Speaking
    • COVID19
    • Credentials
    • Enlightenment
    • Ethics & Integrity
    • Job Search/Salary/Relocation
    • Leadership/Management
    • Mentoring
    • Networking/Client Relations
    • News and Events
    • Organization/Productivity/Time Management
    • Personal Development and Professionalism
    • Program Management
    • Project Management
    • Travel
    • Work Life Balance
  • Civil Engineering
  • Engineering Career TV
  • Engineering Technology
  • TCEP-The Civil Engineering Podcast
    • Business Development
    • Business/Entrepreneurship
    • Career Goals and Challenges
    • Civil Engineering Entrepreneurs
    • Communication & Public Speaking
    • Credentials
    • Ethics/Integrity
    • Infrastructure
    • Job Search/Salary/Relocation
    • Leadership/Management
    • Mentoring
    • Project Management
    • Women in Engineering
  • TECC Podcast-The Engineering Career Coach Podcast
    • Business/Entrepreneurship
    • Career Game Changers
    • Career Goals and Challenges
    • Communication/Public Speaking
    • Credentials
    • Enlightenment
    • Job Search/Salary/Relocation
    • Leadership/Management
    • Mentoring
    • Networking/Client Relations
    • News and Events
    • Organization/Productivity/Time Management
    • Personal Development and Professionalism
    • Project Management
    • Work Life Balance
  • TEPM – The Engineering Project Management Podcast
  • TEQC – The Engineering Quality Control Podcast
  • TGEP – The Geotechnical Engineering Podcast
    • Tunneling Series
  • TSEC-The Structural Engineering Channel
  • TWiCE
  • Uncategorized
  • Women in Engineering

TECC Sidebar Featured Final

ENGINEERING MANAGEMENT INSTITUTE

We Can Help You:

  • Build solutions to attract talented professionals.
  • Develop your staff’s people skills.
  • Create career roadmaps for your staff.
  • Provide PM training for your professionals.
  • Build custom development programs.
  • Scale sustainably.

Location:

50 E. Ridgewood Avenue #129

Ridgewood NJ, 07450

800-920-4007

Copyright © 2023 • All Rights Reserved • Property of Engineering Management Institute • Terms of Service • Privacy Policy

SPECIAL DOWNLOAD

33 Productivity Routines of
Top Engineering Executives

x