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In this episode, we talk with Peter Schroeder about his journey as a tech entrepreneur. He discusses the challenges and lessons learned in starting and growing a business, the importance of leadership and management, and the traits that set a successful tech entrepreneur apart. Peter also provides advice for aspiring entrepreneurs and emphasizes the need for a sales-focused team member.
***The video version of this episode can be viewed here.***
Engineering Quotes:
Here Are Some of the Key Points Discussed About the Traits That Define a Successful Tech Entrepreneur:
- Guided by an entrepreneurial flair and contending with attention deficit disorder, Peter transitioned into business following burnout from an intense DJing career. Frustrated by the absence of a fitting phone line system, he embarked on building it himself, morphing a personal endeavor into a thriving business. With support from his partner, Peter invested, bidding farewell to a flourishing music career a decade ago and embracing entrepreneurship wholeheartedly.
- Don’t force a business just for the sake of it; rather, explore what genuinely interests you. If there’s a hobby you love, consider turning it into a business. Making money from something you’re passionate about can turn it into a fulfilling and sustainable way of life.
- Embarking on the venture with limited funds, Peter sought significant investments but encountered challenges in the competitive telecom landscape. With modest support, he started small, tailoring services to startups and adapting them based on customer needs. This approach proved fruitful, drawing in major clients like Facebook and Netflix. The lesson from Peter’s journey: initiate with modesty, focus on a niche, and reinvest strategically for consistent and sustainable growth.
- At 22, Peter, unaware of his ADD diagnosis, struggled with overcommitting and wanting to help everyone. Juggling a band, a record label, and numerous projects strained his capacity, leading to burned bridges. An agent’s intervention prompted a reset, teaching the importance of knowing limits, saying no when needed, and maintaining focus to preserve relationships.
- Recognize the power of mentorship. Someone in your corner, offering real-world insights, can be a game-changer. Even with a strong work ethic, having a mentor who genuinely wishes you success accelerates your journey. Professional support is valuable, but finding someone who roots for your success is key. Learn from others who’ve benefited and consider the impact a mentor can have on your goals.
- Jesper Green, Peter’s former manager and an accomplished DJ, played a crucial role in his early career. From learning technical skills during club gigs to gaining insights into artist promotion, Jesper unknowingly became a mentor. Despite the distance, their friendship endures, highlighting the profound impact a supportive mentor can have on one’s journey.
- When it comes to moving forward, Peter’s eye is on honing leadership skills, streamlining the team through automation and building a culture where everyone’s passion fuels projects. The goal is to hit meaningful milestones, driving growth personally and in the business.
- Successful entrepreneurs stand out due to their unwavering stubbornness, turning setbacks into motivation, and their positive, slightly naive mindset that believes in success even in challenging ventures. This unique blend of determination and optimism is a key factor that distinguishes them, enabling them to navigate the hurdles of entrepreneurship and achieve success where others may falter.
- In his 10-year journey in the industry, Peter stays excited about his evolving product, especially with the integration of AI. While he’s committed for now, Peter looks forward to exploring different business ideas and rejects the idea of retirement. He envisions a future running a hot dog stand, staying open to ongoing challenges and changes influenced by AI and societal shifts.
- People approach risk differently and must be cautious about universally cashing in a 401(k). While going all-in has its perks, it’s not a strategy for everyone. Thoroughly assessing risks, considering consequences, and reflecting on personal limits and the readiness to take risks are crucial aspects to keep in mind.
More in This Episode…
In the Take Action Today segment of the show, Peter talks about the importance of having a diverse team that includes individuals with sales expertise.
About the Guest, Peter Schroeder
Peter Rank Schroeder is an accomplished DJ, entrepreneur, and technology pioneer. With over 20 platinum records, 40 gold records, and a triple nomination for the prestigious Danish DJ awards, Peter is one of Denmark’s top DJs, entertaining audiences of up to 180,000. He was a featured radio host by the age of 12 and appeared on talk shows and TV stations across Denmark.
In addition to his music career, Peter has over 20 years of experience creating cutting-edge technologies for companies such as Facebook, Samsung, and Airbnb. He’s a true innovator who works closely with businesses to address mission-critical telecommunications, enabling them to quickly implement, manage, and expand for success.
Peter’s latest endeavor is Telzio, a pre-unicorn unified communications company that he founded. With Telzio, Peter is developing game-changing technology and products that simplify and streamline repetitive tasks. Throughout his career, Peter has survived a plane crash and the birth of twins.
About the Host, Jeff Perry, MBA
Jeff Perry is a leadership/career coach for engineers, building mindsets, leadership, and career intentions to unlock hidden potential and remove self-imposed roadblocks for career and life. For years, he has had the pleasure of supporting engineers and software pros, from new grads to director level. Having been on the front lines in the technical world, he has been able to map out the necessary skills for becoming a quality leader in the field.
You can connect with Jeff on LinkedIn at https://www.linkedin.com/in/jeffcperry/ or visit his website, https://morethan-engineering.com. Jeff also has a new, FREE, on-demand training course for engineers who are job searching or in job transitions. You can see it at https://engineeringcareeraccelerator.com.
Resources and Links Mentioned in This Session Include:
Telzio
Peter Schroeder Website
Connect with Peter Schroeder on LinkedIn
We would love to hear any questions you might have or stories you might share on the traits that you think can define a successful tech entrepreneur.
Please leave your comments, feedback, or questions in the section below.
To your success,
Jeff Perry, MBA
Host of The Engineering Career Coach Podcast
