In this episode, I talk with Jason Kruger, Partner at Citrin Cooperman, about financial strategies for AEC firms. Jason shares valuable insights on leveraging data-driven financial approaches to enhance profitability, transparency, and business resilience. Every AEC leader will gain actionable steps to improve their financial health and make smarter decisions using technology and expert support. This discussion is a must for any firm aiming to grow strategically and sustainably.
Here Are Some of the Questions We Ask Jason Kruger:
- What common gaps do construction and engineering firms have in their accounting and financial practices, and what steps can leaders take to improve financial visibility?
- How can outsourced financial services help AEC firm leaders make better decisions while maintaining control over their finances?
- What defines an efficient accounting process, and how can firms assess if their current systems are effective or need improvement?
- What are the early signs of fraud that engineering and construction leaders should watch for, and how can internal controls be strengthened to prevent it?
- What final advice would you give AEC firm leaders to improve financial decision-making and build more resilient businesses?
- What is the best way for the audience to connect with you or learn more about these topics?
Here Are Some of the Key Points Discussed About Financial Strategies for AEC Firms to Improve Profitability:
- Many firms rely on bookkeepers or low-level staff without enough sophistication to provide timely, project-level financial insights. Leaders should implement better financial technology, such as enhanced QuickBooks integrations or ERP systems, to transform accounting from a cost center into a value driver that informs better decisions.
- Outsourced services provide flexible, scalable access to CFO and controller expertise without the expense of a full-time hire. This approach aligns cost with value, allowing leaders to remain educated and involved while delegating complex accounting and finance roles to experienced professionals.
- An efficient accounting process leverages technology to reduce manual work, ensures consistent monthly close procedures, and delivers detailed, timely reporting. Firms should evaluate whether they receive actionable reports like project profitability breakdowns beyond simple data printouts to understand true financial performance.
- A key red flag is when one person controls all areas of accounting, including bill payment and payroll, without oversight. Implementing segregation of duties, review processes, and requiring dual approvals for transactions creates essential checks and balances that greatly reduce fraud risk.
- Leaders must understand all parts of their business, including finance, sales, and HR, and invest in sophisticated infrastructure across each area. Strong financial visibility and cash flow management are critical to making informed decisions that propel growth and profitability.
- The best ways to connect are through LinkedIn by searching the guest’s name and company or by email at [email protected]. This open communication allows business owners to seek help or referrals for their financial challenges.
Understanding financial strategies for AEC is essential for professionals in the AEC industry looking to enhance their project outcomes and technical expertise.
More Details in This Episode…
About the Guest:
Jason Kruger
Jason Kruger is a powerhouse in the accounting world, known for challenging the traditional ways business owners manage their financial operations. Don’t let his impressive resume and professional demeanor fool you—Jason is revolutionizing how businesses approach profitability and strategic decision-making. As a Partner at Citrin Cooperman, following the acquisition of Signature Analytics, Jason brings his deep expertise in data-driven financial strategies to a wider audience.
With over 20 years of accounting and business advisory experience, Jason has consistently guided business owners to make smarter, more informed decisions. Whether it’s helping them optimize profitability or leveraging outsourced solutions for next-level expertise, Jason has proven time and again that the key to success lies in actionable, reliable financial data.
Jason founded Signature Analytics in 2008 to deliver the expertise and benefits of large-company financial tools and processes to small and mid-sized businesses and larger nonprofits. Under his leadership, the company thrived, earning recognition as an Inc. 5000 company for five consecutive years and being named a “Best Place to Work.” While Signature Analytics retains its Southern California headquarters, Jason’s new role at Citrin Cooperman allows him to expand his impact, delivering exceptional service to clients across the United States.
Before founding Signature Analytics, Jason spent 10 years in public accounting, culminating in his role as Senior Audit Manager at Deloitte. He holds a Bachelor’s degree in Accounting and Finance from the University of Arizona. As a Partner at Citrin Cooperman, Jason continues to empower businesses and nonprofits to make smart, data-driven decisions that drive success.
About the Host:
Nick Heim, P.E.
Nick Heim, P.E., is a civil engineer with nearly a decade of experience in the repair and restoration of existing structures. Nick is the host of the AEC AI & Tech Strategy Podcast, and co-founder of Trinovate Advisors – an advisory firm focused on human-centered innovation in AEC. In all of his endeavors, Nick brings practical insights and expertise to listeners and clients worldwide. Nick’s interests lie at the intersection between the built world and technology, and he can be found looking for the ever-changing answer to the question, “How can we do this better?”
Sources/References:
Citrin Cooperman
Signature Analytics
QuickBooks
Great Plains ERP
Connect with Jason Kruger on LinkedIn
AEC PM Connect
AEC PM Certification
AEC PM Connect
Project Management Accelerator™
Engineering Leadership Accelerator™
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