This is a guest blog by Jamie Buck
In this article, I’d like to discuss how I stumbled onto the path of personal branding by identifying my area of expertise. By sharing this story, I hope you are able to take a few shortcuts to finding your own path to personal branding.
First, why are personal branding and expertise important?
- Personal branding is a way to differentiate yourself from the crowd, a time-tested cornerstone of career development. Additionally, it invites conversation with like-minded folks.
- Developing expertise is essential to personal branding. It may be subjective but can be seen as a skill that adds additional value. You may ask, don’t we all have expertise? Well, yes and no. To the outside world, a discipline (such as engineering) may be seen to have a level of expertise, but within the bounds of that discipline, at best, it can be a level playing field unless you actively build your expertise.
[Read more…] about Overcoming Resistance When Developing Your Personal Brand
In this episode, Chris Knutson, PE interviews Nader Mowlaee on how to create a winning strategy to build a successful engineering career. They hit on why, and how, to establish your own personal brand and they also dive into core skills development and their importance to engineers, as well as the importance of building and cultivating a network.
