In this episode, I talk with Deborah Tusingwire, founder of ORESOIL, about how geotechnical engineering content creation has shaped her career, the challenges of sharing technical knowledge, and why engineers should use it to grow their influence and impact.
***The video version of this episode can be viewed here.***
Engineering Quotes:
Here Are Some of the Questions We Asked Deborah:
- Why is geotechnical engineering content creation important, and how has it shaped your career and influence in the industry?
- Considering the value of social media over traditional conference papers, how has this shift affected your approach to professional visibility?
- Who are the key professionals involved in building a house, and what challenges have you faced in raising awareness about the role of geotechnical engineers in this process?
- What strategies have you found effective in overcoming the challenges associated with content creation in civil engineering?
- Which platforms or formats have proven most successful for your content related to geotechnical investigations, soil testing, mineral exploration, and geophysical surveys, and why?
- How do you manage the demands of running a firm while also maintaining an active social media presence?
- What final piece of advice would you offer to geotechnical engineers and students who feel overwhelmed by the idea of creating content?
Here Are Some of the Key Points Discussed About Geotechnical Engineering Content Creation and Why Engineers MUST Share Their Expertise Online:
- Geotechnical engineering content creation plays a vital role in educating the public, policymakers, and industry professionals on soil and structural integrity. Sharing knowledge through digital platforms allows engineers to advance their careers, increase visibility, and influence policy, especially in areas where geotechnical awareness remains low.
- Social media bridges the gap between academic research and public understanding, making geotechnical engineering more accessible. By leveraging content creation, engineers can showcase their work beyond conferences and publications, simplifying technical topics and demonstrating the profession’s impact on economic development and infrastructure safety.
- Geotechnical investigations, soil testing, and foundation stability are essential for construction, yet the role of geotechnical engineers is often overlooked. Raising awareness about these critical processes requires clear and engaging communication to help clients and stakeholders understand their importance.
- Video content on platforms like YouTube and Instagram strengthens trust and engagement, allowing audiences to connect with real professionals. Treating social media as both an educational tool and a business strategy expands industry influence while addressing challenges such as limited resources.
- Short-form video content, including YouTube Shorts, Instagram Reels, and TikTok videos, enhances credibility and simplifies technical concepts in an accessible way. These formats demonstrate real-world applications and create valuable connections within the industry.
- Maintaining consistency and enthusiasm transforms geotechnical engineering content creation from an obligation into a natural part of business operations. Viewing social media as a tool for education and industry growth keeps professionals motivated and encourages consistent engagement.
- Taking the first step in content creation for geotechnical engineering builds momentum, credibility, and industry influence over time. Dedication and perseverance turn even the most challenging tasks into valuable opportunities, while an engaged audience remains appreciative of shared expertise.
More Details in This Episode…
About Deborah Tusingwire
Deborah Tusingwire is the founder and CEO of ORESOIL, a leading geotechnical and mineral exploration firm based in Uganda. With over five years of hands-on experience in geosciences, she has developed a robust expertise in geotechnical investigations, soil testing, mineral exploration, and advanced geophysical services such as electrical resistivity tomography (ERT) and volumetric analysis for quarrying projects.
As a petroleum and mineral geoscientist, Deborah has successfully led projects that enhance construction safety, optimize quarry operations, and provide critical insights for strategic mineral exploration and testing. She has worked with various stakeholders, including construction firms, mining companies, and infrastructure developers, to deliver data-driven solutions that improve project outcomes.
Through ORESOIL, Deborah and her team provide services in:
- Geotechnical assessments—ensuring foundation stability and construction feasibility.
- Mineral exploration: conducting geological mapping, sampling, and mineral prospecting surveys.
- Geophysical and hydrogeological surveys—leveraging cutting-edge technologies for accurate subsurface analysis.
- Laboratory analysis: using XRF testing and petrographic analysis to assess mineral composition.
Beyond her technical work, Deborah is a content creator and industry educator, using social media and digital platforms to share insights on geotechnical engineering, mineral exploration, and infrastructure development. She believes in strong relationships, clear communication, and mutual respect as the key drivers of innovation and success.
About the Host: Jared M. Green, PE, BC.GE, F.ASCE
Jared, originally from southwest Philadelphia, Pennsylvania, graduated from Syracuse University’s College of Engineering in 2001 with a B.S. in Civil Engineering. He later went on to attain his M.S. in Civil Engineering (Geotechnical Focus) from the University of Illinois, Urbana-Campaign, in 2002. In 2003, he began working in the New York City office of Langan. He has since become a Principal / Vice President and is one of the owners of this international land development engineering consulting firm. After 15 years at Langan, Jared moved to the Philadelphia office and is one of the geotechnical practice leaders in that office.
Jared is a consultant and team leader who also enjoys mentoring young engineers and first-generation college students. He has been instrumental in increasing the number of pre-college students who are interested in STEAM majors and fields. He strives to make complex engineering topics relatable and understandable to people new to the field and to people who are completely unfamiliar with engineering. Jared and his family currently reside in Flemington, New Jersey. He and his wife have three energetic, inquisitive, and awesome children. You can connect with Jared here.
Sources/References:
ORESOIL
Connect with Deborah Tusingwire on LinkedIn
Please leave your comments or questions in the section below on geotechnical engineering content creation and why engineers must share their expertise online.
