In this episode of The Civil Engineering Podcast, I talk to Brian Saunders, founder and CEO of BigTime Software. Brian talks to us about the business of engineering, and more specifically, about scaling an engineering firm and provide some great on how you can grow your engineering firm.
This is a guest blog by Carl Friesen
How can one speech transform your life? If you’re the one giving it, on the right topic, and to the right audience, it can. That’s what it was for me. In 1999, I jumped out of the best job I’d ever had to fulfill my goal of having my own business before I turned 40. Now my attention turned to building a base of clients for my business. I liked the idea of public speaking, as I’d heard it’s a great way to build personal rapport with people who might become my clients.
As a marketing professional seeking to work with engineering firms, I knew that my best audience would be marketing staff. So, I found an organization of marketing people and booked myself as a speaker. Doing that speech involved flying halfway across Canada, from Toronto to Vancouver.
I picked a topic for my speech to serve two purposes. One was meeting the informational needs of my audience — how they could build the professional profile of their firm’s members. The other purpose was to show that I was someone who could get results for them, without it being a sales pitch.
At the end of the speech, two people from different firms came up and introduced themselves. They both became clients. One was a firm that I’d never heard of before, but it turned out to be a global environmental and geotechnical firm that has been my core client ever since. Many of the people I’ve worked with at this firm continued to work with me when they left for other jobs, so my business grows.
That’s why I say that one speech in Vancouver transformed my life.
Five Key Steps for Success as a Speaker
This is a guest blog by Carol Evenson
Being a successful mechanical engineer goes beyond just being a pro at science and math. Whether an individual has several years of experience as a mechanical engineer or has graduated recently, there are strategies and engineering career tips to take their profession to the next level. These tips can help any professional in the field of mechanical engineering advance their career. [Read more…] about Tips to Advance Your Career as a Mechanical Engineer
You’ve got plenty of talent and depth on your bench, and your sales team is doing a great job putting together compelling proposals. Yet too often, your team is cut in the final round, or turned away before you’ve even had a chance to show what you’re capable of. If you’ve been in this business for any length of time, you know every play can’t be a touchdown. Yet if you find yourself going up against the same competitors over and over again, or pursuing projects that aren’t an ideal fit, there’s one way to refresh that pipeline and win more business that few engineering firms appreciate or exploit. In fact, it’s probably the last aspect of your business that you would associate with winning anything, let alone new business: regulatory compliance.
Whether you see it as a growth driver or not, licensing and entity management are basically the playing field you provide for your business development teams. And at key moments throughout your firm’s corporate lifecycle, licensing influences your playbook as well, affecting agility, profitability, and performance long after the contracts are signed. By creating a favorable regulatory playing field, equipping your team, and embracing the power of compliance to enhance your brand, you can position your firm to win more of the projects you really want.
Own the Field
In episode 083 of The Civil Engineering Podcast, I talk with Mel Lester, Management Consultant from BizEdge, about how civil engineers can create added value for clients. Mel gives some very specific strategies that you can start implementing right away in your career to create added value for your clients.
Here are some of the questions I ask Mel:
- Why is it so important to create added value for your clients?
- Can you talk about developing a client centered perspective?
- How do you deliver business-driven results?
Here are some key points discussed on how you can create added value for your clients:
This is a guest post by Jerri-Lynn Wier of Harbor Compliance
Each state has a unique regulatory landscape that individual engineers and engineering firms must navigate before offering services. At each milestone in the firm’s development, new requirements apply, further complicating the task of staying on course and maintaining good standing. Firms can reduce their paperwork, speed the application process, and reduce their risk of unlicensed practice by taking a proactive, comprehensive approach to firm licensure. Such an approach must pay equal attention to all three sides of the professional licensing triangle: entity management, firm licensing, and the licenses of individual engineers.