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Engineering and engineering-related videos are extremely popular on YouTube. These encompass a wide variety of videos from product videos to power supply design and implementation, people who make their own 3D printers and CNC machines, HVAC design, and implementation, etc. Although there is plenty to learn from viewing these videos, creating a successful YouTube channel may be difficult and requires hard work. If done right, it can greatly help your career and branding as an engineer.
Here Are Some Tips to Help You Build Your Personal Brand on YouTube as an Engineer:
Build Your Channel
Make sure your camera is good before anything else. A decent microphone on an Android or iPhone can suffice for this. The more professional your video looks, the better chance it has of gaining viewers.
Next, create some videos about something of interest to engineers. For example, if you’re an electrical engineer, then make videos on how to wire different types of circuits using different types of components, such as resistors, capacitors, etc.
You can also try making videos like “what is the best way to wire this circuit?” or “what are some good ways to prevent an open circuit?” Try sharing it with all of your family and friends once you post some of them on your channel. They can all see what you’ve been working on, which can help you draw in more individuals. Also make sure that the videos are easy to find by adding keywords or hashtags.
Engage With Your Audience
Once you have started to gain some viewers and subscribers, try engaging with them. This will facilitate the development of a bond between you and your audience. You can do this by asking questions like “how did this circuit work for you?” or “what is something that you would improve about it?” The nice thing is that people frequently answer queries of this nature on other social networking sites or in the comments sections beneath your videos.
You can also try engaging with your audience by sharing some of their projects. In addition to fostering a relationship with your audience, this will also demonstrate your appreciation of them.
Make your videos better and more appealing to your audience by using this information. You can also use these comments to see what people are interested in learning about next. If you see that others are posing queries or ideas, consider responding to those queries yourself.
Consistency Is the Key
The secret to attracting a devoted audience is consistency. Make sure your videos consistently match the caliber of your material if you want people to view them. This implies that you should establish a posting schedule for your videos and try to stick to it.
Also, stay in your niche as much as possible. Engineering might be a broad subject, but just keep being yourself and incorporate engineering logos to reinforce your brand identity. Your audience will appreciate the continuity and clarity in your content.
Create a Video of Your Favorite Engineering Moments
Do you recall your first experience with a slide rule? How about the first time you were able to utilize trigonometry in class? What about your first job as an engineer? If you can think of any great moments that happened in engineering, then why not make a video about them? You could talk about how much fun it is or how engineers are making the world a better place. For example, you could create a video showing how engineers designed the American Hoover Dam or Europe’s Crossrail Project and why they’re so important for their people today. To create a memorable engineering video, a video editing tool is useful.
You should be proud of yourself for choosing engineering as a career. If you can show others why they should be proud of engineering too, then you’ll have some great content for your website or social media accounts.
Also, use a video editor to make your videos engaging. Video editors can add special effects, music, and subtitles. Animated images like GIFs are good too, as they will make your videos interesting and lively. GIFs should be compressed in a GIF compressor to optimize them before sharing online.
Collaborate With Other Creators
If you’re an engineer, then you know how difficult it can be to explain your job to others. It’s not that people don’t care or aren’t interested; they just don’t understand the process and how many different steps go into creating something like the Hoover Dam. So if you want to get more people involved in engineering, then try collaborating with other creators who can help explain what it takes to build a dam or design an airplane.
Building your brand by working with other creators is a terrific idea. You may collaborate to produce content that your audience will like by finding others who share your interests. For example, if you’re an engineer who loves video games, then why not collaborate with another engineer who also loves video games? Together, you could create videos about engineering in the gaming industry or how engineers play video games too.
A collaboration with video is also great. By using a video joiner, your videos and your partner’s videos can be combined into one video. This is a great way to build your brand because it shows that you’re not alone in your passion for engineering.
Takeaway
In conclusion, be authentic if you want to develop your personal brand on YouTube. Show people what makes you different and valuable. Spend the time and energy necessary to develop your abilities as a content developer or creator as an engineer.
You’ll not only raise the standard of your channel, but also leave a positive impression.
About the Author: Cris Mark Baroro
Cris is currently working in VEED.io as a search engine optimization specialist. He is a tech enthusiast who loves capturing photos and videos. He loves technology and can do video editing, programming, QA system testing, and writing.
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