This is a guest post by Gabe Lett, FSMPS, CPSM, LPC
A personal brand is the perception a person has of you. Rather than the overall perception of a company, a personal brand is specific to you as an employee of your company. The reason for the elevation of personal branding has to do with the digital capabilities of social media and the ease of building a personal business network that spans geographies. The better you establish your personal brand, the more opportunities you bring to your company.
What Ingredients Make a Personal Brand?
A brand is simply the total experience people have when interacting with a company. What people feel and experience when they interact with a product or service makes its brand. Therefore, a personal brand is made from:
- Interaction with you personally
- Experience of you personally
- The emotion elicited when interacting with you and experiencing you personally
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