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level of expertise

Overcoming Resistance When Developing Your Personal Brand

May 26, 2020 By EMI

This is a guest blog by Jamie Buck

personal branding

In this article, I’d like to discuss how I stumbled onto the path of personal branding by identifying my area of expertise. By sharing this story, I hope you are able to take a few shortcuts to finding your own path to personal branding.

First, why are personal branding and expertise important?

  1. Personal branding is a way to differentiate yourself from the crowd, a time-tested cornerstone of career development. Additionally, it invites conversation with like-minded folks.
  2. Developing expertise is essential to personal branding. It may be subjective but can be seen as a skill that adds additional value. You may ask, don’t we all have expertise? Well, yes and no. To the outside world, a discipline (such as engineering) may be seen to have a level of expertise, but within the bounds of that discipline, at best, it can be a level playing field unless you actively build your expertise.

personal branding

[Read more…] about Overcoming Resistance When Developing Your Personal Brand

Filed Under: Blog, Personal Development and Professionalism Tagged With: area of expertise, build your expertise, Career Development, developing expertise, differentiate yourself, Jamie Buck, level of expertise, long-term investment, Overcoming Resistance, Perform an audit, personal brand, Personal Branding, post assets, Remove threats

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