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publication elsewhere

Mastering the 4 Ways to Show Thought Leadership on LinkedIn

January 25, 2021 By Angelique Burns

This is a guest blog by Carl Friesen

LinkedInImagine your ideal client, employer, or business partner has heard about you and wants to learn more. Let’s give this person a name — we’ll call her “Aisha.” She’s someone you want to impress, as she could be the key to your brighter future.

So if she’s interested in learning more about you, how will she do it? Aisha will likely begin by going online, and what will likely show up first about you is your LinkedIn profile.

So ask yourself: Would Aisha be impressed with what she finds there? Will she be reassured that you’re a recognized expert in your field, someone worth her time?

One of the most important ways to show your expertise, so Aisha will take the next step of reaching out to you, is through publishing thought leadership content on your LinkedIn profile.

LinkedIn

It could be content about a new development in your field, such as a new law, regulation, or disruptive technology. Maybe it’s a trend you’ve seen. Or it could be a case study of a project you’ve worked on.

[Read more…] about Mastering the 4 Ways to Show Thought Leadership on LinkedIn

Filed Under: Blog, Networking/Client Relations Tagged With: Carl Friesen, Content Published Elsewhere, graphic images of content, Link to Content, LinkedIn, LinkedIn articles, LinkedIn profile, Long-form Original Content, providing a short introduction, publication elsewhere, Publications, publish your ideas, publishing thought leadership content, recognized expert, Show Thought Leadership on LinkedIn, Thought Leadership, Visual Appeal

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