speech

How Public Speaking Changed My Career Direction (and Can Change Yours Too)

July 28, 2020 By EMI

This is a guest blog by Carl Friesen

How can one speech transform your life? If you’re the one giving it, on the right topic, and to the right audience, it can. That’s what it was for me. In 1999, I jumped out of the best job I’d ever had to fulfill my goal of having my own business before I turned 40. Now my attention turned to building a base of clients for my business. I liked the idea of public speaking, as I’d heard it’s a great way to build personal rapport with people who might become my clients.

As a marketing professional seeking to work with engineering firms, I knew that my best audience would be marketing staff. So, I found an organization of marketing people and booked myself as a speaker. Doing that speech involved flying halfway across Canada, from Toronto to Vancouver.

I picked a topic for my speech to serve two purposes. One was meeting the informational needs of my audience — how they could build the professional profile of their firm’s members. The other purpose was to show that I was someone who could get results for them, without it being a sales pitch.

At the end of the speech, two people from different firms came up and introduced themselves. They both became clients. One was a firm that I’d never heard of before, but it turned out to be a global environmental and geotechnical firm that has been my core client ever since. Many of the people I’ve worked with at this firm continued to work with me when they left for other jobs, so my business grows.

That’s why I say that one speech in Vancouver transformed my life.

Five Key Steps for Success as a Speaker

Avoid Torturing Your Audience When Giving Presentations

May 30, 2018 By EMI

Avoid Torturing Your Audience When Giving Presentations is a guest post by Shoots Veis, P.E.

We all know it. We all hate it. Yet, all of us do it at least once in a lifetime. How often have we suffered through a presentation where the slides, usually crammed full of information, were simply read to the audience? It’s not really a presentation so much as a live reading of a document meant to torture audience — or at least it seems that way. The presenter has stuffed as much information as they can onto a slide – a bad practice to begin with – then they read those overcrowded slides to an audience. Those presentations don’t work for three reasons.

Actions Speak Louder than Words in Your Presentation

April 18, 2018 By EMI

Actions Speak Louder than Words in Your Presentation is a guest post by Shoots Veis, P.E.

Most engineers, and most people, will tell you that giving a presentation is not something they look forward to. However, given our love of efficiency, engineers should have a different outlook. One reason we give a speech to an audience is because it should be the most efficient way to share information. The presenter has information they need to disseminate to a lot of people, so why not get them all in a room and tell everyone at the same time? Doing so might even generate questions that you can answer for the group that wouldn’t come up if there wasn’t a group of people in that room.